The doctor wore his surgical gown and white coat for the first hour, and appeared in the first live broadcast, working as network anchor. He presented the popularization of medical science with easy-to-understand, high-quality content to serve the general public. From June 8 - 12, 67 experts from Shanghai First Maternity and Infant Hospital (SFMAIH) took part in 25 live broadcasts of "Xinhua Health," presenting to the public popular medical science.

The host broadcasted from Beijing, and the experts joined in from Shanghai. They connected to talk about medical science popularization by addressing the questions of: Can HPV vaccine cause cervical cancer? What can women do scientifically to facilitate an easy childbirth? After being administered anesthesia, will women still feel painful while giving birth to the baby? What symptoms can Chinese medicine assist with in the treatment of pregnant women? How to resolve breastfeeding complications? What to do if infants and young children encounter a developmental motor coordination disorder? These topics cover many aspects of women's health management throughout the life cycle and development of infants and young children.

This is not the first time the doctor from SFMAIH popularized medical science through a live broadcast. From various medical health apps in Shanghai to national live broadcast platforms such as CNC's "Xinhua Health," hospitals encourage their medical staff to participate in live broadcasts of science popularization. While on camera, how do these first-line clinical experts perform? Unlike ‘Internet celebrities,’ we don’t fight for the face value when we enter the live broadcast room, we fight for professionalism. But being professional is not enough. The viewers of the live broadcast are ordinary people. Only by explaining the medical knowledge in an easy-to-understand manner can the audience comprehend it.

Professor Sun Jing, SFMIAH Director of Reproductive Surgery and Chief Physician, hosted health science lectures on- and off-line on various occasions. While she is quite experienced, she and her team members were prepared attentively in order to achieve their desired effect. On that day, their main speech, titled "Laparoscopic Surgery for Infertility," sounded very specialized, but three of the doctors explained it in detail beginning with what hysteroscopy and laparoscopic surgeries are, while citing various cases and extending to the treatments for endometriosis, ovarian cysts, and other maternal medical issues. Even their host doctor praised their thorough lecture.

At SFMAIH, many doctors regard disseminating the correct knowledge and concepts to patients and to the public as being their hobby. Popularizing medical knowledge has become a business standard for "slash doctors;" doctors that serve multiple roles and responsibilities that extend beyond those of being a physician. LI Kunming, Director and Chief Physician of the Department of Assisted Reproductive Medicine, posts articles on his official WeChat account every Wednesday. He said: "Like writing a letter to readers every week, I insist on presenting the knowledge in a non-teaching, non-stereotypical manner. At this weekly ‘meeting’ with the patient, our messages through our interactions are a testament and promotion of a harmonious relationship between doctors and patients." By interacting with patients again and again, Doctor LI took inspiration and created the single "Dawn of Life." He also recorded a multimedia video dedicated to test-tube babies. These actions have gained great praise from his patient fans.

From the perspective of the management of SFMAIH, popular science for women and children should occupy a more important position in the process of national health management in the post-pandemic era. According to statistics, the "Xinhua Health" live broadcast week attracted nearly 22 million viewers through various channels. Dean WANG Xiaoping said: “For doctors, helping others is more important than owning viewers and fans.”